Who’s behind the diagnosis.

I'm an Information Architect. I organise complexity. I build structure. I make things make sense.

I specialise in information architecture, navigation design, and untangling systems that don't work.

You get the plan: structure, navigation and labels. Your designer or developer builds it, and I check it once it’s live.

I have a Master's in Architecture. Worked as an architectural graduate. Then discovered graphic design and pivoted hard.

Print design. Graphic design. Motion design. Illustrations. Digital design. UI design. Interaction design. Then UX and IA.

From the outside? Looked scattered. From the inside? I was learning how to organise information in every medium that exists.

Print design: sequencing layers so art printed right. Graphic design: aligning message and visuals so people got it. Motion design: structuring information over time. Illustrations: guiding attention through composition. Digital and UI: organising interface elements and hierarchy. Interaction design: simplifying messaging through behaviour, hover to reveal, motion as communication, feedback without words.

Every discipline, same question: How do I make this clear?

I wasn't jumping around. I was learning the same skill in different languages: organising information.

Here's what that means for you: I can see structural problems faster because I've organised information in every context. Print sequences, visual hierarchies, time-based narratives, interface systems, behavioural flows. When something's broken, I know what to look for.

Your site isn't working. Let's find out why.